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Try phrases like: dramatic savings, clearance, overstocked, reduced rates, buy 1 get 1 free, treat yourself, you deserve it, and don't miss out.


Try phrases like: dramatic savings, clearance, overstocked, reduced rates, buy 1 get 1 free, treat yourself, you deserve it, and don't miss out.

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Your offer(s) should cover the basics - name of the product or service, price, terms of payment, time limit, any incentives or guarantees and of course, how to get it.


Be specific when you describe your promotional offer and remember to focus on the benefits rather than the features.


Be specific when you describe your promotional offer and remember to focus on the benefits rather than the features.


End your promotion with a kick -- consider a postscript to reinforce one of the key product or service benefits.

Sincerely,



This is the fine print text where you might tell your customers how the item will be shipped and, for example, if they are overseas that there will be additional shipping charges and must contact you.

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If you are using a special coupon or promo code, include it here. Or, indicate if the coupon must be printed and presented in person. Is the coupon transferable? If so, encourage recipients to share the offer with friends and family to maximize the viral effect of the coupon.

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